"Rise"

What should I do? The answer is a question





I really like this spot. Lebron, and Nike needed to stand by their decision and spokesperson, respectively.
It was necessary. Consider this the press conference that should have been. But it's not an apology, and that may not be a bad thing.




 We may not like it, we may hate him, but in the end this is a personal decision that he made. (This statement is my complete opinion, so you know). Other people pushed him to be the best and value winning above everything, so when he couldn't do it on his own an injury popped up. We pushed him to leave by telling him he would never win in Cleveland, that he would be nothing without a ring. We, with our apetite for sensationalism pushed him towards "The Decision," because controversy sells. Lebron is taking steps to being his own man, which we have seen through his comments over the summer. His 'mental notes' shouldn't be demonized, they should be viewed as a sign of hope. He looks angry on the court now, and is playing with an air of ferocity. It may not have looked like it at all, but in time, we will see this summer as the best thing that ever happened to Lebron James.